Dior is a world-renowned French luxury brand founded in 1946 by Christian Dior. The company quickly rose to prominence in the fashion world after the introduction of Dior's first collection in 1947, known as the "New Look," which revolutionized women's fashion by emphasizing an ultra-feminine silhouette with full skirts, tight waists, and soft shoulders. This marked the beginning of Dior's legacy as a symbol of elegance, sophistication, and modern femininity.
The house of Dior expanded its reach beyond haute couture into ready-to-wear, accessories, fragrances, and skincare, becoming one of the most influential luxury brands globally. Christian Dior himself led the house until his untimely death in 1957, after which several prominent designers, including Yves Saint Laurent, Gianfranco Ferré, John Galliano, and Raf Simons, took the helm, each contributing their own creative vision while maintaining the brand's legacy of refinement and innovation.
Today, under the creative direction of Maria Grazia Chiuri (since 2016), Dior continues to push boundaries with a modern take on luxury, blending traditional craftsmanship with contemporary influences. The brand is renowned not only for its haute couture creations but also for its iconic products such as the Lady Dior bag and the Sauvage fragrance.
Dior is part of the LVMH conglomerate, solidifying its position as a dominant force in the global luxury market. The brand is synonymous with timeless elegance and continues to lead the fashion industry with its sophisticated collections, luxury accessories, and beauty offerings.