Rolex is one of the most renowned and luxurious watch brands in the world. Founded in 1905 by Hans Wilsdorf and Alfred Davis, it has built a reputation for precision, elegance, and reliability. The company was initially named "Wilsdorf & Davis," but in 1908 it adopted the name "Rolex," which was considered short, easy to pronounce, and memorable worldwide.
From the very beginning, Rolex sought to create watches that were both aesthetic and functional. The company pioneered innovations in watchmaking, introducing features such as water resistance (with the first waterproof watch, the Oyster, in 1926), automatic winding mechanisms (in addition to traditional manual ones), and the introduction of the date on the watch dial. In 1945, Rolex also launched the first series of watches with a date function, known as the "Datejust."
Rolex became a symbol of prestige and luxury, not only because of the exceptional quality of its products but also through its association with icons of sport, culture, and leadership. Rolex watches have been worn by pioneers in climbing, underwater explorers, astronauts, and celebrities from various fields.
Rolex watches are exclusively made in Switzerland, where every detail is meticulously crafted, making them among the most precise and reliable in the world. Rolex watches combine elegance with durability, merging classic design with the latest technological advancements.