Van Cleef & Arpels is a prestigious French jewelry house founded in 1896 by Alfred Van Cleef and Salomon Arpels. The brand quickly established itself as a symbol of luxury and craftsmanship. In 1906, they opened their first boutique at 22 Place Vendôme in Paris, an address that remains iconic to this day.
Two years after the boutique's opening, Julien Arpels, Salomon's brother, joined the company, and in 1913, Louis Arpels, another family member, became part of the business. This family involvement helped solidify Van Cleef & Arpels as one of the most renowned jewelers in the world, known for its intricate designs and innovative techniques.
The house became particularly famous for its signature "mystery setting" — a technique developed in the 1930s that allowed gemstones to be set without visible prongs, creating a smooth and seamless appearance. Over the years, Van Cleef & Arpels has created pieces for royalty, celebrities, and collectors, further enhancing its reputation as a leader in high jewelry.