2022-07-14
Art has changed many times over the centuries. Its evolution is a gradual process due to the access to new forms of artistic expression. In recent years, new media works have gained in importance and are significantly different from earlier artworks. What are the works of new media art?
Artworks of new media art are created using several techniques. They combine elements of writing and images, are often interactive, and their reception is possible only with the use of electronic equipment. New media opposes traditional art. They put the main emphasis on contemporary art and creating interaction between the artist and his audience. Works of new media art are created using: computer graphics, 3D printing, robotics, video games, computer animation, cyborg art and biotechnology.
Artworks of new media art are independent of museums. They can be presented on the web, on the streets and in many other places. They are created in a form that allows them to be admired by a wide audience. The artist enters into a relationship with the audience, which, similarly to happenings, can add their own elements of the work and influence its final shape through various forms of interaction. The viewer reacts to art, and the artist reacts to the viewer's reactions. This approach to creating artworks of new media emphasizes that creativity in this style has common bases with contemporary art.
Recipients of new media art often prefer it because of a closer relationship with the artist. The art of new media deals with current social, political and other topics that are important to today's audience. Thanks to various means of artistic expression, it encourages reflection on current events and problems. Traditional forms of creativity can also affect audiences in this way, but it is more difficult to reach a wide audience through them. Without interacting with the viewers, it is also more difficult to convey to them all the author's emotions and read the reactions that accompany the audience after seeing the work.
Traditional forms of creativity are valued mainly by collectors and investors who are looking for valuable artworks to buy. Paintings or sculptures also feed the collections of museums and galleries, where the most important works from a given period or made by a specific artist await visitors.