Chanel is a French luxury brand founded in 1909 by Gabrielle "Coco" Chanel. From the very beginning, the company revolutionized the fashion world by introducing a modern approach to women’s clothing, aimed at liberating women from traditional, rigid corsets. Coco Chanel created simple yet elegant fashion that emphasized comfort while maintaining refined sophistication. Her iconic designs, such as the little black dress, the Chanel jacket, and the tweed suit, became symbols of timeless style and luxury.
In the 1920s, Chanel also revolutionized perfume, creating one of the most iconic fragrances in the world – Chanel No. 5, which remains one of the best-selling perfumes globally to this day. Over time, the brand expanded its offerings to include jewelry, accessories, handbags (including the iconic 2.55 bag), and footwear, becoming synonymous with luxury, elegance, and timeless style.
After Coco Chanel's death in 1971, the brand went through a period of transformation, with Karl Lagerfeld taking over the leadership in 1983. Lagerfeld not only refreshed the brand's image by introducing modern elements into classic designs but also brought youthful energy and avant-garde approaches to fashion. His vision helped Chanel gain even more popularity worldwide.