Chopard | 588

Chopard, officially known as Le Petit-Fils de L.-U. Chopard & Cie SA, is a Swiss brand specializing in luxury watches, jewelry, and accessories. The company was founded in 1860 by Louis-Ulysse Chopard in Sonvilier. Over the years, since being acquired by the Scheufele family in 1963, Chopard has become one of the most renowned manufacturers of watches and jewelry in the world, combining traditional craftsmanship with innovative design.

Chopard became particularly known for its high-quality Swiss watches and jewelry, which attracted the attention of international elites, including Tsar Nicholas II of Russia. The company is recognized for producing watch movements at its facility in Fleurier, in the canton of Neuchâtel, where, since 1996, movements for top-tier watches have been created.

Chopard is famous for iconic designs, such as watches with floating diamonds under sapphire glass, as well as luxury jewelry collections featuring diamonds. The brand has also been a pioneer in sustainability, promoting ethical and sustainable sourcing of materials, particularly gold, in its products.