Fendi is an Italian luxury brand founded in 1925 by Adele and Edoardo Fendi in Rome. Initially, the company specialized in furs and leather accessories, quickly gaining a reputation for its excellent craftsmanship and high-quality materials. Over time, Fendi expanded its product range to include clothing, footwear, handbags, and other luxury accessories.
A turning point in the brand's history came in 1965 when Fendi partnered with designer Karl Lagerfeld, who revolutionized the brand with a modern, avant-garde approach to fashion. His iconic designs, such as the famous Baguette bag, became global fashion symbols. Under Lagerfeld's direction, Fendi became one of the leaders in the industry, known for both its elegance and innovation.
Fendi is renowned for blending traditional craftsmanship with modern design, creating products that symbolize luxury, high quality, and elegance. The brand is also a pioneer in the use of fur, creating unique, artistic collections that receive acclaim on international runways.
Today, Fendi is part of the LVMH group, and its stores are located in the most prestigious locations around the world. The brand continues its tradition of luxury, creating clothing, handbags, footwear, and accessories that are sought after by those looking for exceptional style, quality, and prestige. Fendi maintains its position as one of the leading fashion industry players, offering products that combine elegance with modernity.