Gucci is an Italian luxury brand founded in 1921 by Guccio Gucci in Florence, renowned worldwide for its high-quality clothing, footwear, handbags, perfumes, and accessories. The company started as a small leather goods shop, quickly gaining a reputation for craftsmanship and elegant designs. In the 1950s, under the leadership of Guccio Gucci's sons, the brand became a symbol of Italian fashion and luxury, gaining popularity among American movie stars and aristocracy.
Gucci became one of the most recognizable names in fashion, with its distinctive elements, such as the green-red-green stripe, double G logo, and bold designs, becoming style icons. The brand has constantly evolved, adapting the latest trends while maintaining its classic elegance. Gucci has become a symbol of modern luxury, blending tradition with innovative designs that push the boundaries of classic fashion.
In the 1990s, the company gained international popularity under creative directors like Tom Ford, who added sensuality and sex appeal to the brand. Later, Alessandro Michele, the creative director from 2015, transformed Gucci into a modern brand with a strong identity, combining classic elements with contemporary, eclectic designs and colors, which attracted a younger generation of consumers.