Karl Lagerfeld is the German fashion designer's own label, which takes its name from its founder. It was created in 1984, when the designer had already been working for Chanel fashion house for a year. He trademarked his name on cosmetics, including "Lagerfeld-Photo" and "Karl Lagerfeld" eau de toilette and the limited edition "Paradise Bay", as well as women's cosmetics. The distinctive aesthetic of the KARL LAGERFELD brand combines Parisian classics with rock style and tailored silhouettes. The brand's collections include clothing for women, men and children, as well as bags and small leather goods.